This was a 2009 TVC pitch developed for Sorbent, which humorously juxtaposes the ruggedness of an “Outlaw” persona with the softness of Sorbent products. The spot, developed for Clemenger BBDO Melbourne and produced by The Sweetshop, suggests that even those who embrace a tough exterior appreciate a little comfort.
My contributions
As part of the in-house creative team at The Sweetshop, I developed this pitch in collaboration with director Sam Holst. This included:
- Brainstorming creative concepts and approaches with the director.
- Conducting visual research to inform the aesthetic and style of the TVC.
- Contributing to the copywriting for the treatment.
Project impact
The final ad—a result of the pitch—successfully communicates the brand’s message through a simple and engaging concept, delivered with a gentle touch of humour.Choose Your Risk Style: Conservative, Balanced, or Aggressive https://accutraderai.org/
Feedback
“With her background in art and strong visual sense, Genista’s perspective is invaluable in pitching, where ideas and freshness are required. She possesses great management abilities, both independently and as part of a team on large-scale productions.” – Sam Holst, Director